Most eCommerce stores are losing money every single day, and they don't even know it. After conducting comprehensive audits for over 500 online stores, we've identified the most common revenue leaks that are silently draining profits.
The average store we audit has 12-15 critical issues that, when fixed, typically result in a 25-40% increase in conversion rates. That's not just a nice-to-have improvement—it's the difference between struggling and thriving.
Why Most Audits Fail
Most "audits" you'll find online are surface-level checklists that miss the real issues. They focus on obvious problems like broken links or slow images, but ignore the psychological and technical barriers that actually prevent sales.
Our audit process is different. We combine technical analysis, user behavior data, and conversion psychology to identify the specific issues costing you money. This isn't about making your site "prettier"—it's about removing every barrier between your customers and a purchase.
The 47-Point Revenue Leak Checklist
Use this checklist systematically. Don't skip around—each section builds on the previous one. Mark off items as you complete them, and prioritize based on your traffic volume and current conversion rate.
🚀 Technical Performance (8 Points)
- Page load speed under 3 seconds - Every 100ms delay costs 1% in conversions
- Mobile page speed under 3 seconds - 67% of traffic is mobile
- Core Web Vitals passing - Google's ranking factors affect conversions
- No JavaScript errors in console - Broken functionality kills sales
- Images optimized and compressed - Slow images = abandoned carts
- SSL certificate working properly - Security warnings scare customers
- No broken internal links - Dead ends frustrate users
- Mobile responsiveness tested - Mobile-first is non-negotiable
🛒 Checkout & Cart Optimization (12 Points)
- Guest checkout option available - 23% abandon due to forced registration
- Progress indicator in checkout - Users need to know how much is left
- Multiple payment options - PayPal, Apple Pay, Google Pay, etc.
- Security badges visible - Trust signals reduce abandonment
- Shipping costs calculated early - Surprise costs cause 28% abandonment
- Cart persistence across sessions - Don't lose items when users return
- Clear return/refund policy - Uncertainty kills conversions
- One-page checkout option - Reduce steps, increase conversions
- Auto-fill for returning customers - Friction reduction is key
- Error messages are helpful - Guide users to success
- Mobile checkout optimized - 67% of traffic, often higher conversion issues
- Exit-intent popup for cart abandonment - Recover 10-15% of lost sales
📱 User Experience & Navigation (10 Points)
- Clear value proposition above the fold - Users decide in 3 seconds
- Search functionality works well - 30% of users search first
- Product filtering and sorting - Help users find what they want
- Breadcrumb navigation - Users need to know where they are
- Contact information easily accessible - Trust and support
- FAQ section addresses common concerns - Reduce support burden
- Product comparison tools - Help users make decisions
- Wishlist/favorites functionality - Keep users engaged
- Related product suggestions - Increase average order value
- Clear call-to-action buttons - Make next steps obvious
📊 Analytics & Tracking (8 Points)
- Google Analytics 4 properly configured - Track what matters
- Enhanced eCommerce tracking enabled - See the full funnel
- Conversion goals properly set up - Measure what matters
- Heatmap tracking implemented - See where users click
- Session recording tools active - Watch user behavior
- A/B testing platform installed - Test improvements
- Revenue tracking accurate - Know your real numbers
- Custom events for key actions - Track micro-conversions
🛍️ Product Pages & Content (9 Points)
- High-quality product images - Multiple angles, zoom functionality
- Detailed product descriptions - Answer all customer questions
- Customer reviews and ratings - Social proof drives sales
- Size guides and specifications - Reduce returns
- Stock availability clearly shown - Urgency drives action
- Related products displayed - Increase average order value
- Product videos or demos - Show products in action
- Clear pricing and discounts - No confusion about cost
- Trust badges and guarantees - Reduce purchase anxiety
How to Use This Checklist
Don't try to fix everything at once. Here's our recommended approach:
- Start with Technical Performance - These issues affect everything else
- Fix Checkout Issues Next - This is where you lose the most money
- Improve User Experience - Make navigation intuitive
- Set Up Proper Analytics - You can't improve what you can't measure
- Optimize Product Pages - This is where decisions are made
What to Expect After Implementation
Based on our experience with 500+ audits, here's what you can expect:
Typical Results After 90 Days:
- • 25-40% increase in conversion rate
- • 15-25% reduction in cart abandonment
- • 20-30% increase in average order value
- • 35-50% improvement in mobile conversions
- • 10-20% increase in customer lifetime value
Need Help Implementing These Changes?
This checklist represents hundreds of hours of analysis across 500+ stores. While you can implement many of these changes yourself, the biggest impact comes from having experts identify the specific issues affecting your store.
Our team specializes in eCommerce conversion optimization and can help you implement these changes systematically, with proper testing and measurement to ensure you're getting the maximum return on your investment.